Digital Media Digest

I could play the cynic and tell you there’s yet another digital music retailer out there that won’t make it.  I could tell you that because it’s an ad-based model it’s doomed from the start.  I could tell you that consumers have found a home at iTunes and Amazon, but the truth is that we never really know what is or isn’t going to work.  TurnItUpMedia.com has a new twist to the ad model and this is the time to test everything.

TurnItUpMedia has three things going for it.

• Targeted Advertising:  You choose the ad you want to watch from a selection of ad screenshots.  The selection of ads presented to the consumer is based on certain interests, preferences, and demographic information selected in the account registration process.
• Rewards:  Each ad watched accumulates credits.  Credits can be redeemed for music.  Credits can also be purchased.
• Breadth of Catalog:  All major label content available.

Give it a spin.  Be sure to leave your feedback here.