Digital Media Digest

I ran across these today as I was researching.  I’m sure this has been around a while, but it’s new to me, so I thought I’d throw it in.  Turns out Service Marketing (over Product Marketing) requires a few extra P’s.

Wikipedia Link

1.  People – mostly referring to people who come in contact with customers and how they can positively or negatively influence the situation

2.  Process – The actual process of providing a service or “How you go about providing your service”.  This immediately makes me think of the old Krispy Kreme stores where you are in an out very quick, but if you do get stuck waiting, your stuck salivating over the hot donuts rolling through the assembly.  Which Wich also comes to mind with there very unique way of taking orders and processing them

3.  Physical Evidence – Turning the Intangible service into something tangible or concrete.  Providing evidence of the service is important.  Wiki notes case studies, testimonials, and demonstrations.

Let’s apply this very quickly to the last blog entry about Digital Service Providers.  It’s more than just Product and it’s certainly more than Price.  These companies like Amazon are providing a service and execution of these 3 P’s will most likely determine their level of ultimate success.