Ubiquity of “Free”

June 9, 2009 at 9:38 pm | In Marketing, Music Business | Leave a Comment
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There’s only a few reasons left to buy music.  You certainly don’t have to buy it to experience it anymore.  There is more legal music available for free than any one person could listen too in a lifetime, so I’m compiling a list of reasons why people still buy.  I’m sure I’ve left quite a few so I encourage your feedback. 

  • Support the Artist
  • Safety of purchasing from a reliable brand
  • Quality Control
  • Convenience
  • Portability
  • Ownership
  • Album Artwork
  • Collector
  • Commemorating a Live Show Experience
  • Bonus Content
  • Gifting

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