Digital Media Digest

Just Passing this Along.  Another Wikidiscovery

Wikipedia Link

1.  Personalization:  Consumer customization of the product or service.  Opportunities expand and evolve with technology.

2.  Participation:  Consumer plays a role in the direction of the brand, product, service and is a by-product of the democratization of information.

3.  Peer-to-Peer:  “Active Consumer Communities” replacing “Passive Consumer Bases”.

4.  Predictive Modeling – Implementing algorithms that limit risk, maximize potential, and eliminate known problems.